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Tech Crunch

Twitter, which turned 10 this week, has apparently made Live its entire organizing principle. At an all-hands meeting last month, Mark Zuckerberg declared live video a top priority for Facebook.
Clearly, Zuck’s directing his fight toward Twitter’s Periscope, a mobile live streaming app which itself competed fiercely with Meerkat.

Amazon is expanding its recently acquired live gaming platform, Twitch, to new content categories like Food. Google, which sparred over Twitch with Amazon, is rumored to be working on a live streaming app while collecting millions of viewers by live-streaming events including the AlphaGo match with Lee Sedol and the presidential primary debates.
Meanwhile, Instagram Spotlights and Twitter Moments are playing catchup to SnapChat’s Live Stories, which premiered its first web experience for the Oscars and its first global Live Story for a cricket match this past week.

Live media is the most dynamic category of mobile storytelling developing today because it’s fast, immersive and consumable in the palm of your hand. It’s everything we love (and occasionally hate) about the internet – immediate, first person, and chaotic as hell. And it’s changing the way we connect with the world’s stories because it’s creating new ways to experience and participate in real-world events.
Breaking news launches new media. When the 7/7 London bombings struck in London, Flickr’s user-generated photos from the event transformed it to the international photo platform in an instant. When Sully Sullenberger safely landed an airplane on the Hudson, Twitter became the way the world saw a photo from the wing of the plane. And with the recent San Bernardino shootings, SnapChat grew up in the eyes of many from sexting app to next generation breaking news application.
While live streaming has been with us for a decade, Live media is new. So let’s get our arms around what we mean by Live media. Despite the variety of platforms and formats, there are some common characteristics.
Live media comes from real-time stories, rooted in a place and time, told from different points of view. Live media is mobile media. It can be photos, videos, comments, status updates, check-ins and various combinations of the above. Live media uniquely gives remote audiences the ability to both experience and participate in the story as it unfolds. And finally, because Live media is multi-angle, multi format, and unsynchronized, it’s often a royal mess that requires some human editing to aggregate into summarized streams for easy consumption.
Democratic. Live media features everyone: eyewitnesses, world leaders, celebrities, and citizens. And as such it invites real-time participation.
Teleported. Live media creates new opportunities for crowd-level perspectives that create real intimacy, immediacy, and immersion.
Raw. Live media is messy, handheld, and non-linear. It’s often in need of curation and editing.


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